#138 | What is responsive fundraising and why does it matter? Guest: Gabe Cooper, CEO @ Virtuous

Unless you're not paying attention, we all recognize that the world has changed. And business as usual isn't going to work for a while, maybe never again. It's time to rethink our fundraising practices. It's time to get responsive.

Today, I am delighted to have Gabe Cooper with me on The Fundraising Talent Podcast. Gabe and his team at Virtuous have just released a great new book, Responsive Fundraising, which I suspect will become the new playbook for those charitable organizations who want to ready themselves in the new normal. Gabe and I are going to pull back the curtain on what we mean when we say "the future of fundraising is responsive."

Gabe is the Founder and CEO of Virtuous, a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity. In Gabe's new book, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. 

If you'd like to be a guest on The Fundraising Talent Podcast, recently ranked as the #1 nonprofit podcast in the US and UK by Chartable, let us know. All you've got to have is a big idea or bold opinion about fundraising. No experts, no scripts - just real, meaningful conversation about our shared profession.

As always, we are extremely grateful to OneCause for being our sponsor.