#163 | Does fundraising really want to get back to business as usual?
Jun 19th, 2020 by Jason Lewis
Lyndsey Reichardt leads the national fundraising efforts for Oasis, a national nonprofit organization dedicated to healthy aging through lifelong learning, healthy lifestyles, and civic engagement. In addition to her leadership role at Oasis, Lyndsey is the president for the St. Louis chapter of the Association of Fundraising Professionals, one of the largest chapters in the country with over 400 members.
In today's conversation, Lyndsey and I questioned whether fundraising really wants to get back to business as usual or if the last several months have actually begun to teach us some new habits. I really appreciated hearing how Lyndsey’s team is spending an increased amount of time on the telephone having meaningful conversations with donors. It occurred to me that many of the young fundraisers who have entered the field very recently will have the advantage of such engagement, albeit virtual, that their older peers did not.
As I mentioned during the introduction, we would like to invite all our listeners to discover how the four frameworks can help your organization create an environment where fundraising can thrive. Based on insights drawn from behavioral economics, complexity science, and cognitive psychology, these four planning models offer a more holistic and human-centered perspective of fundraising rather than the reductionist and mechanical approach that originated from public relations and marketing. For more information, go to https://responsivefundraising.com/workshops
As always, we are grateful to the team at OneCause for sponsoring The Fundraising Talent Podcast.