Sunday Oct 30, 2022

Are nonprofits underestimating the value they afford their corporate sponsors?

Heather wants charities to recognize that they may be vastly underestimating the value they bring to their corporate sponsors and that, in doing so, they may prohibit themselves from building mutually beneficial relationships that can bring far more value than simply financial support. Heather explains that we’re beyond the era of old-school corporate giving where the charity delivers on the good and the corporate sponsor just delivers on a check. Heather is the founder and president of The boutique fundraising consultancy, BridgeRaise, which helps nonprofits take their corporate giving efforts to a new level starting with aligning everyone’s values. 

Heather wants nonprofit leaders to see that they are bringing more to the table and have the opportunity to welcome their corporate sponsors into an active, co-creative type of relationship. The type of relationship Heather describes allows leaders to do away with the deficit-thinking that always postures the charity with their hands out, looking for a hero to rescue them. Rather than partnering with corporations who select their partners like members of a “flavor of the month club,” Heather wants charity leaders to seek out purpose-led corporations that can be counted on for sustainable, meaningful relationships that translate into the most signicant levels of support.

As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.

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