Tuesday Aug 30, 2022

Does fundraising have a bad case of shiny new toy syndrome?

One of our goals with our roadshow is to shine a spotlight on highly capable individuals who are helping their local nonprofit community to thrive. One such individual is Cat, founder of the Giant Squid Group, who I’m delighted will be a part of the lineup for our upcoming roadshow stop in Austin on September 16th. 

In our conversation today, Cat and I connected the dots between fundraising’s bad case of shiny new toy syndrome and the realization that a lot of these new toys aren’t actually delivering on their promises. What concerns Cat is the effect that these shiny new toys have on the professional development of young fundraisers and whether these new toys get in the way of learning how fundraising really works. Cat’s critique is similar to that of Lucy Bernholz who describes the effect of the “givingscape” as commodifying giving rather than democratizing it.

Today’s conversation has us asking whether making charitable giving fast, easy, and painless is really what we’re after or whether removing all the friction has the unintended consequence of making renewing donor’s support more challenging. As I often say, how we go about soliciting the initial gift will have a bearing on whether we can successfully secure the subsequent gift. 

If you would like to join Cat, Michelle, and myself in Austin for the first stop on the Resonsive Fudnraisinb Roadshow, we would be delighted to have you join us. To register, visit our website here

As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.

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