Monday Sep 26, 2022

How can fundraisers ensure their organizations more than transactions?

Today’s podcast conversation with Ray Gary was fantastic. Why? Because Ray evidently doesn’t relate to the world like a technocrat who is convinced tech will save the planet. Ray certainly understands the role technology can and should play; however, he also understands that technology can’t be expected to do all the heavy lifting. Ray wants to see generosity become a habit and lifestyle rather than a one-off transactional experience that we’re often counting on technology to ensure happens. As the founder and CEO of IDonate, Ray believes that if applied correctly technology can amplify the good that the sector is already doing.

Our conversation today went in all sorts of directions - everywhere from why the nonprofit sector is so CRM centric to what Peloton can teach us about being a part of a dynamic community. Ray describes Peloton as an example of how an organization can transform a product or service into way of life. Ray explains that what makes Peloton such a remarkable concept is much less about the exercise bike and a lot about the community of Peloton users. Our conversation about the popularity of Peloton begs the question of how charitable organizations might create more community-centered experiences that allow their donors to form meaningful relationships with others who share a commitment to the same cause.

As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.


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