Thursday Jan 19, 2023

How can sector leaders improve the donor experience?

David and Sam are both members of The Chartered Institute of Fundraising’s Supporter Experience Committee. This network of fundraisers is dedicated to identifying best practices and providing thought leadership aimed at ensuring quality supporter experiences. In today’s podcast conversation, David and Sam challenge us to ask whether less homogenous and less industrialist fundraising practices might improve the fundraising experience for those on both sides of the exchange. Many of David and Sam’s observations beg the question of why so many charities remain content to squeeze enormous populations of donors into a system that assumes that everyone shares the same motivations for giving.   

Throughout our conversation, David and Sam repeatedly brought us back to the opportunity they see for sector leaders willing to make changes that might turn around some of the troubling trends and remedy some of the mistakes we make over and over again. We explored some of the insights that these leaders might glean from organizations like BLM and Extinction Rebellion as well as the response to the conflict in Ukraine and the University of Tennessee’s crowdfunding campaign for new goalposts.

As always, we are grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast.


We’re trying something new. The Butterfly Effect, our new publication on Substack, is where we make sense of the ideas and opinions that inform our consulting practices at Responsive Fundraising. Every week we will guarantee for our subscribers a thoughtful, long form article that will challenge how we think about contemporary fundraising practices. We would be delighted if you would subscribe

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